Pinecrest posh

New furniture stores at Pinecrest are bound to inspire summer home design, furniture ideas

Pottery Barn

By Amanda Koehn

June saw the opening of several stores at Pinecrest, a new mixed-use development in Orange, and in the mix were four stores specializing in fashionable furniture. Two of the shops are new to Greater Cleveland – West Elm and locally owned Laura of Pembroke – while the other two, Williams-Sonoma and Pottery Barn, already have East Side locations.

The four stores all offer something different to regular customers who may have shopped at other locations as well as to those unfamiliar with the brands.

Laura of Pembroke

The family-owned retail boutique, which is known for its home furnishings, lighting options, and women’s fashion and accessories, opened its second store June 7 at Pinecrest, 200 Park Ave.

The business first opened in Rocky River in 1987 and moved to Canton in 1993. The owners wanted to expand and found Pinecrest the ideal setting.

Co-owner Lauren Bosworth says what’s special about the store is it has a range of items at different price points, such as dresses ranging in price from $30 to $600.

Laura of Pembroke

“We try have that low-medium-high price point across all of our categories,” she says, adding they also have full interior design services.

She calls the store’s general style “eclectic,” explaining they tend to have pieces with unique features rather than just the basics. The aesthetic ranges from ultra-contemporary to French country classic.

Notably, she says her family of co-owners has put together an experienced staff to work with customers in the new store.

“I’m really excited about this team we have put together,” she says. “I think they will cater to the customers really well, they all come from very experienced retail backgrounds and have a wealth of knowledge about fashion and retail in general, so I think our customers are absolutely going to love them and help them find kind of exactly what they need.”

West Elm

West Elm

The contemporary furniture store West Elm opened June 7 at 411 Park Ave. with bright, seasonal designs likely to attract passersby.

The only other West Elm location in Ohio is at Easton Town Center in Columbus. Its styles tend to be modern, and more than 90 percent of its products – furniture, outdoor items, rugs, bedding, lighting, wall art and items for babies and kids – are designed by the company.

“West Elm will open in Pinecrest with its summer assortment of furniture, décor, gifts and the dedicated assortment of locally crafted products,” says Hannah Wickberg, West Elm spokeswoman. “The new modern summer concept evokes fresh air, clean neutrals, pops of color and touches of abstract watercolor found both inside and outside.”

The store, which is part of the Williams-Sonoma family of brands, will also showcase items made by independent local artists, ranging from accessories to all-natural, small-batch simple syrups. That feature reflects an aim of the store to be connected to the community.

“When choosing a new location, West Elm looks to places where our stores can make a positive community impact,” Wickberg says. “We look forward to helping make Pinecrest a bustling destination with our in-store programming, workshops and local collaborations.”



The refined kitchenware and home-furnishings company Williams-Sonoma opened a new, modernly designed store June 8 at 211 Park Ave. The Pinecrest location will be different in a few key ways from its former location at the Beachwood Lifestyle Center (formerly La Place), says Shane Brogan, senior vice president of retail operations.

“The store opening at Pinecrest is one of our newly formatted stores and will feature all the great products and experiences from our previous location,” he says. “This location will allow us to expand our connection to the Cleveland area and better service our customers.”

The new shop will also offer a curated assortment of locally sourced food from chefs and artisans such as Maple Valley Sugarbush, Robert Rothschild Farms, Brucato Gourmet, Fire Spice Company, Randy’s Pickles, Pope’s Kitchen, Brownwood Farms and Ann’s Raspberry Farm.

Also, its furnishings, in-home design and consultation services are also available, and the store offers cooking demos, technique classes and cook book author events.

Pottery Barn

Pottery Barn, which offers home furnishings and décor in a casual, comfortable style, opened its new store June 8 at 311 Park Avenue. The store aims to offer an enjoyable shopping experience and decorating ideas for every room in a home.

The store offers a wide range of furniture, bedding, bath and outdoor items, window treatments, lighting and decorative accessories. Like West Elm, Pottery Barn is a member of the Williams-Sonoma family of brands.

“Pinecrest is a vibrant shopping destination and we are thrilled to be a part of the community,” says Marta Benson, Pottery Barn president, in a news release. “We look forward to providing guests with a curated experience full of inspiration, décor and design services that will help our customers create their dream spaces. We welcome all of our neighbors to our new home in Orange Village.”

The Pottery Barn store at Beachwood Place will remain open, according to the company. js

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